Why a Lack of Addressing Learning Styles is Hurting Your Online Courses

Aug 17 / Arika Clark Alejo
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Have you ever tried to learn something new, only to feel like the method just didn’t click? Maybe you’ve heard us say before, “Videos and handouts are not online courses.” You might be wondering why we keep saying that, but trust me, there's a reason.

Let me paint you a picture: Imagine sitting in front of a camera, talking to it, thinking you're imparting wisdom. Now, picture your learners on the other side, trying to absorb that information. Some might get it, but for others? It’s like trying to fit a square peg into a round hole.
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Research tells us there are four main learning styles, and when we design courses, it’s easy to fall into the trap of thinking our preferred style is what works for everyone. But here’s the kicker—it doesn’t.


Here’s how you can cater to different learning styles:
  • Visual Learners: They thrive on diagrams, charts, and videos that illustrate concepts clearly.
  • Auditory Learners: These learners benefit from audio elements like podcasts, narrations, and discussions.
  • Kinesthetic Learners: They need to get hands-on with interactive activities, simulations, and projects.
  • Read/Write Learners: Comprehensive reading materials and opportunities for written reflections are key for them.

And sometimes, a mix works best!

For instance, pairing visual aids with an interactive scenario or combining hands-on projects with reflective writing can create a richer learning experience.

Studies show that incorporating multiple learning styles can increase retention rates by up to 21%.
THE JOURNAL OF EDUCATIONAL RESEARCH

So, why does this matter? By incorporating these different elements, you’re not just checking a box—you’re making your courses more engaging, boosting information retention, and increasing completion rates. Imagine your learners not just finishing your course, but actually enjoying it and applying what they’ve learned. That’s the goal, right?

Take a moment to think about your next course. How can you start weaving these learning styles into your content? You don’t have to revamp everything overnight. Start small, experiment with one or two elements, and see the difference it makes.
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